Metrox/2021
This is a pitch document and logo for a company called Metrox, which offers street furniture made from recycled plastic.
Who are we?
Every day, cities and businesses generate thousands of waste that end up in landfills due to the lack of proper management. In this way, valuable resources are wasted while at the same time virgin materials, many of them not renewable, are being extracted from our planet. That’s why at Metrox we are committed to the circular economy. We focus on the resources cycle, following a model based on reusing, repairing and recycling existing materials and products rather than using virgin raw materials.
Brand essence
Renewable Energy
Sustainability
Economical
Durable
Urban
Brand Personality
Ruggedness brands are reliable, daring than their competitors. We are still honest with our customers, focused on outdoorsy elements, masculinity, sense of overall toughness.
Reliable
Honest
Outdoorsy
Masculinity
Toughness
Target Market
Government
- Advertising Revenue Sharing.
- A variety of businesses can generate max brand exposure through street furniture advertising.
City
- Provide free public service advertising space for the city.
- Unique designs to replace ageing street designs in city.
People who use them
- Provide more convenience for pedestrians/ commuters.
- Create an environment for resting, sitting and eating, as well as social interaction with others.
Our mission
We will not just wait. We are going to lead by example for others to do the same. Climate change is real and we can do something about it: Choose us for 0% waste street furniture and commit to 100% renewable energy.
