Tide to Go's ad are designed to convey a message in long text where quick, clear communication is key. Helvetica has a uniform structure in terms of height and width. This typeface is characterized by focusing the audience's attention on the content of the text, rather than the typeface. The whole design of the advert uses orange taken directly from the Tides logo. Tide to go stain pen is an effective way to remove stains that the product concept is clearly displayed in the image.